Get Ready For The “Baby Yoda Effect.”

I think we’re going to start seeing a LOT more movies introduce cute, cuddly characters whose sole purpose is to explode all over social media and sell millions of toys! Check out this new clip from “Ghostbusters: Afterlife” with Paul Rudd having a run-in with a bunch of cute mini Stay-Puft Marshmallow Men. I can’t help but think the popularity of Baby Yoda had something to do with it.