Hipster Whiskey?

It looks like Pabst Blue Ribbon is going after a whole new class of HIPSTERS . . . Whiskey drinkers. And it looks like they’re doubling down on the whole bad-is-good idea. They’re going to start selling Pabst Blue Ribbon Whiskey, that’s only aged for FIVE SECONDS (most whiskeys are aged in oak barrels for a LOT longer than that). By law, whiskey has to be aged, but there’s no requirement for how long. You’d think 5 seconds would basically be moonshine. It’s not clear when you’ll be able to buy it, but it will be 80 proof. A spokesman for Pabst wouldn’t reveal much, but called it a, “big thing for the brand.”