Is your baby’s photo worth $50,000
Gerber Brings Back Baby Photo Contest for 2026
It is time to start scrolling through your camera rolls because the 2026 Gerber Baby photo search has officially kicked off with a massive $50,000 grand prize.
This year’s contest features a brand-new theme called “Behind the Baby,” which celebrates parents and the messy, magical reality of raising a child.
For the first time, Gerber is adding a second-prize category called “Get’ems!” that offers a $10,000 reward specifically for older kids ages 3 to 5.
Gerber President Oscar Benítez says the mission is to “shine a light on parents” and celebrate the everyday moments that often go unnoticed in the chaos of parenthood.
To enter, parents must submit one photo of an “everyday moment”—like a messy first meal or wobbly first steps—along with a short story about why that moment is special.
Submissions are open right now and will run through April 12th, with the new face of the brand set to be revealed to the world later this spring.