Sherwin-Williams Has Identified the “Loneliest Color”

If you’re looking to freshen up a room with a new color of paint, you’re probably NOT going to pick something that reminds you of the GREEN SNOT you experienced when you had that horrific cold a few months ago, OR “Linda Blair Pea Soup Green”. Sherwin-Williams has just named its “loneliest color.” They’re calling it that because it just sits on the shelf and is RARELY purchased and used. Officially, the color is called “Offbeat Green”, but it looks like broccoli or asparagus soup. Sherwin-Williams describes it as, “A vivid, Citric lime green that reflects a growing desire for individuality” (which is a helluva sales job). For what it’s worth, they’re trying to raise its profile by working with LeBron James’ foundation, where they’ll be using it, including on the front door. And they’re also using the “Loneliest Color” angle in a new campaign. If you order Offbeat Green, you’ll be entered into a sweepstakes for a chance to win a basketball signed by LeBron, limited-edition apparel, and a $1,000 Sherwin-Williams gift card. Apparently it’s not enough for a color to just be ugly, now it’s got to have an “emotional backstory.”