“I’ve Been At The Gym All Night” . . .

This is some pretty brilliant marketing . . . to help people keep their New Year’s resolutions, a bar in the U.K. just renamed itself “The Gym.” So now people can honestly say, “Yes, I’ve gone to The Gym every day this week.” They put up a new sign last week, bought special drinking glasses that look like dumbbells, AND if you show up in workout gear, your first drink is free. It’s not clear if they’re changing the name permanently, or switching back to the old name at the end of the month . . . when many of us have already broken most of our New Year Resolutions.