Crayola Is Pivoting . . .

Crayola has been around for 138 years. And they’ve pretty much stayed in the art supplies lane . . . until now. Crayola is now flexing into the FLOWER BUSINESS. (???)They’ve just announced Crayola Flowers, an online flower delivery service with a FUNDRAISING tilt.  10% to 50% of every sale will be donated to charities that are chosen by the customer. Nonprofit organizations can also use the service as a platform for their own fundraising campaigns. Bouquets are priced from $50 to $150, and they will be shipped directly from farms to consumers nationwide. They said they came up with the idea in some downtime during the pandemic.