Lighten Up Nebraska
Nebraska is dumping its hilarious, self-deprecating tourism slogan, “Nebraska: Honestly, it’s not for everyone.” Governor Jim Pillen was NOT a fan of the old slogan, calling the tagline, “nonsense.” But the old slogan WAS working. Tourism interest had risen from 19% in 2019 to 39% more recently, and Nebraska moved up, becoming the 41st state, people were interested in visiting, up from 50th, where it had been, the previous four years.