Taco Bell Is Launching a Retirement Community?

This seems kinda cruel, since there’s no chance Gen Z will EVER get to retire . . . Taco Bell is opening a retirement community for young people next month near San Diego. (???) It’s called “The Cantinas,” and it’s just a gimmick. It’ll only be open for one weekend, August 17th and 18th. Taco Bell is trying to attract more Gen Z customers by leaning into “grandmacore” (where young people think old-people stuff is cool). They’ve got day passes for $50, or for $150, you get lodging for two nights, plus an “elevated” Taco Bell dining experience, and access to various old-people activities. Including pickleball tournaments, painting classes, knitting circles, bocce, croquet, golf, and a “Wide variety of old school games.” You have to be a Taco Bell rewards member to go, which isn’t a high bar since anyone can join. The bigger hurdle will be landing a spot. Reservations open next Tuesday on line (click HERE for the link), and it’s first come first serve.