Heinz Hot Pink ‘Barbiecue’ Sauce Is Coming to Grills

If you thought Barbie Mania was over, think again.

Nine months after the release of Barbie, which earned more than $1.4 billion to become the highest-grossing film of 2023, Heinz has partnered with Mattel Inc. to produce “Barbiecue” sauce.

The new sauce was launched in celebration of the Barbie brand’s 65th anniversary.

It’s a pink vegan mayo with barbecue sauce that gets its signature Barbie-blush hue from beetroot extract. With a smoky flavor, the sauce can be used as a salad dressing or a burger condiment and is, the brands say, “the perfect addition to your spring/summer menu.

A few months ago, Heinz asked Instagram fans if it should make this “dream” sauce a reality. The response was emphatically in favor.

As a result, the sauce debuted on April 15, in the U.K. and Spain — though the company teases that it “may be available in other territories in the future.”

https://www.foodnetwork.com/fn-dish/news/where-to-buy-barbie-barbecue-sauce-heinz-bbq