How long is too long for a movie?
Americans are Done with Long Movies
Americans are over lengthy movies, with a new poll finding that moviegoers feel 92 minutes is the ideal length for a film.
Americans are over losing their entire afternoon or evening to one film, with only 15% wanting to sit through a movie that’s longer than three hours.
That could be bad news for any future Marvel films, with the average superhero movie running longer than two hours.