Anheuser-Busch has tapped UFC boss Dana White to develop an energy drink.

The beer maker and White hope their non-alcoholic, caffeinated beverage, Phorm Energy, will crack into the $24 billion energy drinks industry.

Several beer companies are looking for alternatives to keep up revenue as beer sales continue to fall.  Coors recently bought a majority stake in Zoa, actor Dwayne Johnson’s energy drink brand.

https://www.weny.com/story/52807068/anheuser-busch-taps-ufcs-dana-white-for-a-new-energy-drink