“Mature Adults” Are Reverting To Our 20’S
Nearly 1 in 3 adults are having drinks at home before heading out for the night. Why? Not much of a shocker here, beer and or cocktail prices at bars and concerts are getting stupidly expensive. So, if you’re flashing back to your twenty’s, you’re not wrong. Pre-gaming is back baby! One concertgoer said she recently saw a single can of White Claw going for $20 at a concert. She said, “I saw that and thought, ‘Wow, I’m really glad I pre-gamed.'” Even big liquor companies are noticing. Sales of mini bottles are up, as people try to stretch their dollars. And for some are skipping alcohol altogether. 41% of people say they’re choosing water or nonalcoholic drinks instead.

