Disney announced plans to introduce a personalized vertical video feed on Disney+ by 2026.

The move aligns with current trends popularized by platforms like TikTok and Instagram Reels.

The company aims to transform Disney+ into a “must-visit daily destination” by offering short-form content across various categories such as news, entertainment, and sports.

Disney’s vertical video strategy follows a similar successful rollout within its ESPN app, where vertical videos were integrated through a feature called “Verts.”

https://www.theverge.com/tech/858277/disney-plus-vertical-video