A New Perfume Will Smell Like . . . the Yellow Pages?

Back in the day, did you ever grab a new phone book, open the Yellow Pages, and then rub it across your body to “freshen up?” No? . . . Just me? A British company called Yell, is in the process of developing a PERFUME that smells like the Yellow Pages (???). They say it was created to “transport the mind and the senses back to the past” (???) . . . when we used to experience the JOY of carrying around five-pound phone books? They say the fragrance has notes of bergamot and lemon, followed by the “rich, woody scents of cedar and musk, with sweet vanilla” (???). The perfume will be called “Eau de Yellow Pages”, and will have a “limited run” later this year. For now, no word on when and where you’d be able to get it.