Waiting Till The Last Minute?

Today is Mother’s Day, which is exciting if you’re a mother, and stressful if you have a mother, but haven’t bought a gift yet. But know this . . . you are not alone.

  • 11% of people say they usually buy Mother’s Day gifts ON Mother’s Day, or the day before . . .
  • 32% of people say they get their mom’s gift two weeks in advance (the most popular answer) . . .
  • 28% of people wait until one week before . . .
  • 24% plan ahead, and buy a gift one month in advance . . .
  • 4% of people don’t buy Mother’s Day gifts.

The most popular last-minute gift is flowers. Some brave souls shop for CLOTHING at the last minute, with gift cards third, followed by jewelry. 75% of people will buy a greeting card, either physical cards, online cards, or both.

(Another “World’s Best Mom” mug didn’t make the list.)