According to a 2023 Gallup poll, fewer Americans ages 18-34 now drink alcohol than at any point in the past 22 years.

Beer Marketers Insights also shares that beer shipments have fallen to their lowest since 1999.

Anheuser-Busch led in a decline in beer sales due to a Bud Light boycott.

Seltzer and ready-to-drink canned cocktails have also cut into beer profits.

https://thetakeout.com/america-beer-drinking-lowest-in-decades-1999-vs-2023-1851133476