The day won’t ever end. 

Frito Lay To Air Eight Different Groundhog Day Commercials Featuring Ned From The Classic MovieHappy Groundhog Day GIF by Laff

Frito-Lay is leaning into nostalgia to get you to buy potato chips. 

On Friday (February 2nd), there will be eight different commercials to celebrate Groundhog Day.

The ads will feature actor Stephen Tobolowsky.

He portrayed Ned in the 1993 Groundhog Day movie. Bill Murray Punch GIF

The character will be stuck doing the same thing over and over again, like in the film, but with different Lay’s flavors each time. 

You can catch the commercial exclusively on ABC and Hulu.

https://variety.com/2024/tv/news/frito-lay-groundhog-day-tv-commercials-abc-1235893788/