Is there a rhythm to holiday retail?
How Music Affects Holiday Spending
A new Coupon Follow survey finds that music played in stores impacts our holiday shopping:
Nearly 1 in 5 Americans say holiday music playing in stores makes them want to leave or avoid entering.
Winter Wonderland” is the most popular holiday song on shopping and retail playlists.
Pop is the most “retail friendly” music, with 43% polled saying that hearing a retailer play the genre would make them want to stop at that store. Metal music was the least “retail friendly”; 40% said they’d avoid a store that played metal.
52% of Americans say holiday music enhances their shopping mood while 1 in 8 say the opposite.
https://couponfollow.com/research/how-music-influences-holiday-spending
https://loudwire.com/study-how-heaviness-rock-impacts-holiday-shopping/