Listerine Now Offering a “Range of Intensities”

If you’re at a Thai, Mexican, or Chicken Wing eatery, you may find yourself keeping an eye on the number of peppers next to items on the menu. It can help avoid sitting across from someone while eating, sweating like a pig, eyes watering, with snot running down your nose. Well the good folks at Listerine have your back! Now you never have to worry about seeing that staring at you in the mirror, while getting ready in the morning. Listerine is introducing a “range of intensities”, so you can avoid BLASTING YOUR ENTIRE MOUTH every time you swish. For starters, there are THREE to pick from:

  1. Extra Mild (alcohol free): “New and ultra-gentle . . . a softer swish.”
  2. Mild (alcohol free): “Smooth and balanced for an easy, everyday clean.”
  3. Intense: “Bold and powerful for that classic Listerine sensorial experience.”

These three are currently being rolled out nationwide. It’s unclear if they plan to expand the range, offering some even SPICIER options for people who’re masochists. It’d be fun if stores had a colorful Listerine intensity chart like a Scoville Scale, or the sauce menu at Buffalo Wild Wings.